As emphasised in the Manifesto of the Supermarket Museum Artists’ Collective, the artists working on the Supermarket Museum believe that…
…the supermarket food system and its social, cultural, economic and ecological implications are destructive in many ways. The system’s underlying values of profit-making do not respect local communities as well as cultural and biological diversity. Supermarkets go to great lengths to hide the information about origin and way of production of what they sell. Supermarkets cause a hyper disconnection with regard to the origins of the products and their constituent parts. What is more, the supermarket model destroys small farms and producers, monopolizes local food systems and disrespects the dignity of workers. The long chains of industrial food production, distribution and waste damage ecologies and health. What is more, the supermarket system falsifies the inevitability of technological ways of producing food. Phenomena like greenwashing or sensory marketing accelerate the problems of the a supermarket culture. We know other systems exists. The supermarket culture has been with us for few decades only and can be changed as fast as it appeared in the first place.
The values underlined in the manifesto are closely connected with all the works that have been created. Below you can find information about examples of the works which will be published in the Supermarket Museum: Interconnectedness Path:
- filmed performance, covering the topics of consumerism and waste that the supermarket culture accelerate,
- movie, in a form of a virtual reality experience, about the sources of food sold in the supermarket and their damaging influence on the environment,
- soundscape presenting an experience of a blind person in a supermarket setting,
- photo exhibition tackling the topic of how the supermarkets have demolished local economies and small, family-owned companies,
- satirical supermarket flier, advertising the variety of products,
- interviews with seniors who remember how the food system look like in the past,
- interviews about how the food system and local markets look like in the Gambia,
- short movie documenting how the “plastic sea” in Almeria functions,
- metaphorical movie about the uniformization and standarization elements of the supermarket culture.
You can read more here about the Premiere of the Supermarket Museum WebDoc.